I found this stuff marked down for 99 cents (retail: $3.99) at the local SaveMart. I'm always up for trying new food, especially if it's healthy, and at that price, I had to! Way cheaper than real ground beef. I made tacos and mini "meatballs" with it. Smelled pretty amazing as I cooked it (10 minutes, tops).
Yes, it's incredibly bland, nothing that can't be solved with some seasoning. I would say it tasted amazing for 70 calories (per 1/4 cup) and being completely fat free. Even lean ground beef clocks in at about 170 calories and 8g fat for the same portion. Surprisingly has 8% fiber and 12% protein, too. Less protein than real beef, but it's a trade-off. It's made from soy. On a side note, 1/4 cup is a tiny portion, I went ahead and had 1.5 portions. I used these small corn tortillas from Costco (only 55 calories each, with 6% fiber!) & stuffed in corn, salsa and romaine lettuce. It was so messy, but delicious! Definitely not something I'd eat in public. I had a few of the "meatballs" with Sriracha (hot Vietnamese sauce) and a pinch of shredded cheese on top. Overall, a great product.